Append Lifestyle Innovations and Products Private Limited (ALIP) is jointly promoted by MB Eswaran and Repose Mattress Private Limited (REPOSE). REPOSE is represented by its directors Ramnath Narayan Bhat and Sivagurunathan Balachandar.
The promoters collectively have more than seven decades of experience in manufacturing and distribution of sleep, wellness and lifestyle products in India and abroad.
The sole purpose of ALIP is to enrich the lifestyle quotient of people by selling quality products. To begin with, ALIP would sell sleep products like mattresses, pillows, comforters, bed sheets and protectors.
ALIP as an organisation believes in positive contributions to the environment by bringing in eco-friendly solutions for its customers. The company also pledges to donate time, services, and at least 1% of its sales to hundreds of grassroot environmental causes across India.
Lady Indiana was founded with a rebellious spirit and a lofty objective: to offer sleep, wellness and lifestyle solutions at compelling price points, while leading the way for socially conscious businesses.
Every idea starts with a problem. Ours was simple: Proper sleep, wellness and lifestyle solutions are hard to find, especially in present fast life. We were amazed at how hard it was to find a perfect sleep, wellness and lifestyle solutions.
It turns out there was a simple explanation. Mind-body-wellness industrt is highly fragmented by companies with narrow scope. We started Lady Indiana to create an alternative.
By circumventing traditional channels, designing product solutions in-house, and engaging with customers directly, we’re able to provide higher-quality, better-aesthetics sleep, wellness and lifestyle solutions at a fraction of the going price.
We believe that proper sleep, wellness and lifestyle is the fundamental right of every individual and buying sleep, wellness & life style solutions should be easy and fun. It should leave you happy and refreshed.
We also believe that everyone has the right to proper post sales service.
Almost one billion people in India lack easy accessibility to proper sleep, wellness and life style solutions, which means that 90% of the Indian population cannot effectively sleep. To help address this problem, Lady Indiana has opened a one stop shop online and offerings through e-commerce portals to ensure that every Indian enjoys proper sleep and a healthy lifestyle.
Lady Indiana is an ideology created by ALIP. It pursues to embody the identities, interests, lifestyles, attitudes and opinions of an individual, group or culture. As a lifestyle brand, Lady Indiana will focus on increasing the lifestyle quotient by evoking an emotional connection with its consumers.
The current offerings under Lady Indiana categories are Sleep Products and Accessories, Tanjore Paintings and Wall Hangings. The categories will continue to evolve around lifestyle aspects. A consumer may choose to purchase a Lady Indiana sleep product over another product as they may believe that the Lady Indiana has a better product quality.
Lady Indiana brand offers lifestyle sleep products which encompasses the idea of pushing yourself for your fitness. This idea is consistent on a global level. Through this lifestyle, consumers or participants have the opportunity to feel a part of a group of healthy, motivated fitness enthusiasts.
There’s nothing complicated about it. Lifestyle is Life
Meet the Team
MB Eswaran (MB)
CEO & Director
Born on 5th June 1970, MB Eswaran has more than two decades of Board/C-Suite level experience in large business groups in India, UAE, Sultanate of Oman, and Kingdom of Saudi Arabia. He has proven track record in both manufacturing & services across five key areas - strategy, marketing, finance, performance improvement and transactions. In his last employment, he orchestrated the direction and growth of a diversified business group in Kingdom of Saudi Arabia in the capacity of group CEO. His sector specializations include sleep products, downstream petrochemicals, lifestyle and wellness products, industrial equipment, mechanical access solutions, building materials and financial services.
MB holds a Post Graduate Diploma in Business Management (PGDM) in Strategy and Marketing from XLRI, Jamshedpur, a top-tier Business School in India. He is a qualified Chartered Accountant (FCA), Cost Accountant (FCMA) and Chartered Global Management Accountant (FCMA, CGMA)
Ramnath Narayan Bhat (Ram)
Born on 22nd July 1968, Ram has more than two and half decades of experience at top management level in large and diversified companies in India. He has proven track record in three key areas, which are Operations, Strategic Leadership and Marketing.
Ram started his career as a Management Trainee in Binny Mills Ltd. before joining one of India’s leading mattress brand in 1989. In the course of his employment, he led several projects from idea conception to final implementation. He was a member of the core team that led into Pan India expansion. Known for his technical, marketing and leadership acumen, he was picked up by another major spring mattress company as General Manager during September 2007. During his tenure, he had set-up bedding and foam plants, product development and territory expansion in India successfully.
Ram is an engineer by qualification.
Sivagurunathan Balachandar (Bala)
Born on 1st April 1972, Bala has 26 years of multi-functional experience in large and diversified business groups in India and abroad. Bala started his career in 1991 as Production Head at King Koil, Dubai. He moved to M/s Kerala State Rubber Co-Operative Limited in 2000, where he handled various functions such as marketing, production, technical, product development and customer care.
He joined a leading spring mattress manufacturer in India during 2005 as Pan-India Marketing Head. In the course of his employment, he developed the sales from virtually nothing to more than 100 crores per year within a short time span. Bala is an Engineer by qualification.
Bala, together with Ram, founded Repose Mattress Pvt. Ltd. during the last quarter of 2012. Under joint leadership of Bala and Ram, REPOSE is emerging as a leading Sleep Products company in India.